The National Hay Association (NHA) will gain a wealth of trade association and membership services knowledge when its new executive director comes on board in January.

Paul Dugger, Nashville, TN, will take on the role being vacated by Don Kieffer, who will retire next month.

Dugger, recently a New Holland Agriculture hay and forage specialist, spent the bulk of his career with the National Cotton Council. He served as its Cotton Foundation assistant executive director, in charge of the day-to-day management of the research and education foundation, and was manager of special technical projects. Dugger coordinated the annual Beltwide Cotton Conferences and helped grow council and foundation membership.

Membership, he says, is the first thing NHA’s board would like him to focus on. “I take that to mean expansion of membership. To do that, you’ve got to have good membership services and clearly articulated benefits for members.”

When he comes on board, Dugger will assess and identify those benefits and hopes to make improvements where needed. He wants to utilize the group’s industry partners and current members in an ongoing recruitment campaign. The association currently consists of 450 members.

For more on NHA’s plans for the coming year, read “National Hay Association Moves In New Direction,” highlighting new president Larry Jones, an Oakland, TN, hay grower.

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