You can put up the greatest hay on the planet, but if people don’t know about it, what do you have? That’s where marketing skills come into play. In this gallery, some of the country’s best hay growers/marketers share tips for attracting and keeping customers.
Photos courtesy of Rick Mooney, Harry Cline, Loretta Sorenson and the Atkinson, Brenner, and Geralds families.
New equipment purchases, product availability, price trends, input costs and management practices are among the topics covered by John and Mary Lou Atkinson, of Trails End Farm in Kingdom City, MO, in a letter they mail to horse-owning customers each April. Many horse owners want a connection to their hay suppliers, John believes. He sees the letter as a way to build loyalty among longtime customers. “They like to feel involved.”