ASV Debuts New Brand Strategy and Improves Customer Experience with New Website

ASV Holdings Inc. introduces a new brandstrategy and website highlighting the product features and qualities that make ASV an industry leader and allow customers to get more done in more places.

ASV Holdings Inc., an industry-leading manufacturer of all-purpose and all-season compact track loaders and skid steers, has introduced a new brand strategy highlighting the product features and qualities that make ASV an industry leader and allow customers to get more done in more places. The company also launcheda new website with features to improve customer experience and ease of use.

“ASV is seeing exceptional growth so this brand and website launch come at a critical point in our company’s development,” said Justin Rupar, ASV Holdings Inc. vice president of sales and marketing. “The brand puts a spotlight on the unique differentiators of ASV, the company’s core values that make us who we are today, and our commitment to our customers to provide premium products that allow them to do their best work in countless applications. This includes providing all-season, all-terrain equipment that enables contractors to do more in more places than they ever thought possible.”

The new brand highlights ASV’s mission to support customers by creating innovative, high quality equipment that company employees would want to operate themselves. The brand identity showcases the ways ASV machines offer more power, performance, reliability and productivity than ever before. All of those features are ultimately laid out with the introduction of the new website.

Internet users can find the website at www.asvi.com. The site showcases the company’s new brand identity and highlights ASV’s competitive advantages and product strengths. It includes a streamlined look and gives users the ability to quickly find the information they’re looking for with its updated navigation tools. A new price quote tool allows potential customers to configure a machine with the features they desire and request a quote from their nearest dealer. In addition, the site includes a blog and newsletter sign-up section, providing easy access to product news and real-world success stories from ASV machine operators.

About ASV

ASV Holdings Inc., a publicly traded company on NASDAQ, designs and manufactures a full line of compact track and skid-steer loaders primarily for the construction, landscaping and forestry markets. Located in Grand Rapids, Minnesota, ASV started in 1983 and was one of the pioneers in the compact track loader industry. ASV builds its compact track loaders using unique and patented Posi-Track undercarriage technology that provides exceptional traction on soft, wet, slippery, rough or hilly terrain. Posi-Track is a registered trademark of ASV Holdings, Inc. For more information: ASV Holdings Inc., 840 Lily Lane, Grand Rapids, MN 55744; call 1-800-205-9913; fax 218-327-9122; sales@asvi.com; www.asvi.com; Facebook and YouTube.