Motivo Announces Independent Company, Monarch Tractor
Motivo HARVEST Project Becomes Standalone CompanyThis item has been supplied by a forage marketer and has not been edited, verified or endorsed by Hay & Forage Grower.
Motivo Engineering announced the creation of the newly formed Monarch Tractor. The seed for this new company was the Motivo patented HARVEST tractor, originally developed as an USAID funded project. The project had been in development and testing in the U.S and India for the past five years. Monarch Tractor was incorporated and funded as a separate entity in 2019 with additional founders and investors. Monarch Tractor will focus on developing and commercializing the core HARVEST technology into a next-generation tractor that is smart, sustainable and robust. Monarch Tractor will also deploy services through a comprehensive automation and software stack.
The key benefits of the Monarch Tractor are:
The Monarch Tractor Concept will be showcased at the World Ag Expo in Tulare, California February 11-13, 2020. More details on the product and technology will be shared with select audiences at the Ag Expo.
Praveen Penmetsa, Monarch Tractor CEO noted that, “Ever since our work with the USAID, people have been asking us when we would bring our technology to market. We looked at a wide variety of options, including licensing, before forming Monarch Tractor with Mark and Carlo who had the right combination of scaling and agriculture experience.”
The Monarch leadership team is as follows
Monarch Tractor is working to utilize 21st century technology to empower farmers by enabling profitable implementation of sustainable & organic practices. The Monarch tractor platform combines mechanization, automation, and data analysis to enhance farmer’s existing operations, alleviate labor shortages, and maximize yields.