Ben Addington Named Director of Marketing for DLF North America |
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Ben Addington |
This item has been supplied by a forage marketer and has not been edited, verified or endorsed by Hay & Forage Grower. Ben Addington Addington’s background includes over 15 years of marketing and communications experience, most recently as manager of marketing and customer experience for La Crosse Seed in La Crosse, Wis. He is also a member of the American Seed Trade Association communications committee and the National Agri-Marketing Association. “I look forward to working with our customers and teams across North America to deliver technology-driven, sustainable seed and marketing solutions, as well as sharing the great stories that exist within DLF,” said Addington. “It’s important that we pair product innovation with new marketing tools that add real value to our distribution partners and their customers.” DLF’s North American operations encompass research, development, production, and distribution of turfgrass, forage, cover crop, and other seed through its various companies including DLF Pickseed Canada, DLF Pickseed USA, DLF Moore Seed, and La Crosse Seed. “Ben’s experience in marketing and customer loyalty bring a new, vibrant facet to DLF’s marketing efforts in North America,” said Neil Douglas, DLF North America executive vice president. “I look forward to working with his team and others across our business to continually earn the preferred position with our customers.” Addington is based in La Crosse, Wis., and can be reached at baddington@dlfna.com. Information on DLF’s North American operations can be found at www.dlfpickseed.com.  About DLF DLF was founded in 1906 and is the global market leader in the research, development, production, and distribution of turfgrass and forage crop seed. DLF is owned by 3,000 Danish seed growers and has subsidiaries or sales offices in 22 countries around the world. |
