Alforex Seeds, Woodland, CA, and La Crosse Seed, La Crosse, WI, are making leadership transitions.

Ron Cornish will become the Alforex general manager upon the fall retirement of Paul Frey. Cornish currently serves as the company’s North American marketing and commercial leader.

Dan Foor will be La Crosse Seed’s chief executive officer, the position held by Paul Curran since 2000. Curran will stay active as chairman of the board.

Before joining Alforex, Cornish held several roles in sales and marketing and product support for Dow AgroSciences and its affiliated seed companies, including Dairyland Seed. He became part of Alforex following the acquisition of Cal West by Dow AgroSciences in 2012, and the name change to Alforex.

Foor joined La Crosse Seed two years ago as its chief operating officer.

“Dan has empowered our staff to build out our existing growth platforms in turf, forage, native and small-grain seeds and he has been the driving force behind our leadership goal in cover crop seed,” says Curran.

Foor, a Muscatine IA, native, previously held various leadership roles at Monsanto, including two international assignments in Latin America. He also spent five years with Becker Underwood in various market development and sales roles.