“It’s always nice to be recognized for your hard work, and the Frost & Sullivan Best Practices Award is an honor that is appreciated by our entire team,” said Hortau CEO and Co-Founder Jocelyn Boudreau said. “We’ve put a lot of time and passion into our platform, whether its with the development of our robust hardware, our user-friendly software, or the best-in-class service we support our growers with. Without all of the above, and the people behind it all, innovation isn’t possible.”

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

“Frost & Sullivan found that one of Hortau’s most striking competitive differentiators is its proactive sensor-based agronomic services,” noted Frost & Sullivan Analyst Sharath Thirumalai. “Most competitors’ systems react to weather parameters and the measurement of water volume in the soil, regardless of the crops’ actual needs. Hortau is unique in that it can determine the precise amount of water available to crops by measuring soil tension. Crop stress information is updated every minute to give farmers comprehensive information about the amount of water the crop actually takes in for efficient growth.”