April 21, 2021 08:43 AM

Global leader in alfalfa genetics and traits refreshes its brand as it moves into the future.

This item has been supplied by a forage marketer and has not been edited, verified or endorsed by Hay & Forage Grower.

Leading global forage technology company, Forage Genetics International (FGI), has a new look and feel with a renewed focus on industry-leading technology. For over 25 years, FGI has been a leader in providing innovative genetic discoveries and product introductions for the forage industry, reflected in the company’s new tagline, “Leading through innovation.”

Going into 2021, the company has a refreshed image, including an updated logo, to go along with a sharper focus on their strengths in technology, research and innovation. The business’ strategic shift includes a refined go-to-market approach with online solutions that are crucial to the success of retail partners and growers alike.

FGI will be launching an omnichannel e-business strategy in conjunction with its retailer partners to place a distinct focus on the dairy industry. But it is their developments in technology that will continue to position the company as a leader.

“FGI has a long history of leadership in the forage industry. We work with the industry’s top seed growers to produce premium alfalfa seed, and we’re expanding our toolkit to help our retail partners maintain a leadership position with their grower customers,” said Pete Theisen, vice president and general manager of FGI. “Our relentless drive for improved forage production is behind our unprecedented advancements, and we’re excited about the path forward.”

FGI’s genetic discoveries and more than 50 patents in alfalfa have led to cutting-edge product introductions, and the company plans to continue this work particularly with CRISPR gene editing and DNA fingerprinting as part of their technology toolkit.

“We’re excited to build on our history of R&D leadership by advancing the forage industry through science and innovation, the best genetics and unmatched disease protection,” said Theisen.

This announcement comes on the heels of FGI recently joining with Land O’Lakes Venture37, Corteva Agriscience, Bidco Land O’Lakes and the International Livestock Research Institute in the Nourishing Prosperity Alliance that aims to strengthen dairy production in central Kenya.

About Forage Genetics International

For more than 25 years, Forage Genetics International (www.foragegenetics.com) has led the forage industry with innovative genetic discoveries, variety developments and cutting-edge product introductions. Our relentless drive for improved forage production is behind our unprecedented advancements. As the industry’s leading provider of forage solutions, we breed, develop and produce premier alfalfa seed including being an exclusive licensor of Roundup Ready® Alfalfa and HarvXtra® biotech products. Our highly experienced staff delivers packaging, distribution and training services to complement our premium product offerings — all customized to meet the varied needs of our customers.