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La Crosse Seed has expanded its geographic footprint by adding Richie Coleman as a Regional Sales Manager. Richie will assist customers with their forage, turf and cover crop seed needs across the South-Central and Southeast United States.

Richie graduated from Mississippi Valley State University in 2005. His professional experience includes previous positions as a Seed Technician, Forage and Wildlife Seed Specialist and a Seed Sales Representative. His particular areas of expertise are forage and wildlife seed.

Patrick Reed, National Sales Director states, “I am very excited to have Richie join our team. His experience, in terms of both seed knowledge and the Southern geography, will be a huge asset for his customers throughout his territory.”

Richie comments, “I am grateful to join such an influential and professional team and have the opportunity to grow our area of influence. I look forward to using my strengths as a resource for both the customers in my region and the La Crosse Seed team as well.”

La Crosse Seed has been pairing an unmatched portfolio of high quality seed varieties with knowledgeable and experienced sales and support staff since 1947. Currently, the organization has seven locations and twenty sales professionals across its service area. Please call the company’s headquarters in La Crosse at (800) 328-1909 or check out to learn more about its products, services or find a Regional Sales Manager in your area.