The newest and most innovative products for World Ag Expo 2012 are being requested for submission. For the seventh year, a panel of World Ag Expo Top-10 judges will select 10 new products to highlight at the Expo, scheduled for February 14-16.

Each entry is evaluated by a panel of working farmers and ranchers, ag professionals and university representatives. Winning products will be selected and announced at the expo and showcased at the New Products Center.

The exposure gained from the competition has, for some companies, been the springboard needed to successfully launch their product success into the next year.

In 2012, Top-10 winners will have the opportunity to win the Attendees' Choice Award. This award honors the best product among the Top-10 products chosen by World Ag Expo attendees and online voters.

Online visitors can view the new products daily at Companies interested in the competition can download a Top-10 contest application at Application deadline is Aug. 19. All entries must come from exhibiting companies in good standing.